Product implications

Product Platform: its strategic implications

Firms often find it necessary to offer variety of products in order to compete in existing and emerging product market segments. The extreme requirement of this trend is that of mass customization. An important principle is to mitigate costs due to variety and manage complexity in order to achieve efficiency level similar to that of mass production. A systematic and fundamental strategy to achi...

International Product Life Cycle: A Reassessment and Product Policy Implications

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Marketing Implications of Online Consumer Product Reviews

The marketing implications of affective product design.

Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users' emotions and that the relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the emotional e...

Watchdog – Information Technology for Proactive Product Maintenance and Its Implications to Ecological Product Re-Use

In today’s competitive market, production costs, lead time and optimal machine utilization are crucial values for companies. Since machine or process breakdowns severely limit their effectiveness, methods are needed to predict products’ life expectancy. Furthermore, information about the remaining life of products and their components is crucial for their disassembly and reuse, which in turn le...